They are sailing in a ‘Red Ocean’, contending against each other for a greater share of the ocean space and fishing catch. Setting out from port, there are many trawlers that are in competition with each other.
Imagine a company as a fishing trawler at sea. Chan Kim and Renée Mauborgne called Blue Ocean Strategy, a metaphor for companies creating uncontested market space. What sparked my interest is a concept developed several years ago by W. When I see a company starting to do something that is innovative, I take notice and investigate, and try to leverage insights into my own client work. I’ve always had an interest in business strategy and business models, I like thinking about why some strategies work and why others don’t.
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